IKEA UNIVERSITY is a marketing plan which targets international students who are going to stay in Hong Kong for 3 to 11 months. The entire marketing campaign is divided into 3 stages.

 

During the first stage, may get promotions on social media regarding the campaign. Through this advertising, they are encouraged to download a mobile app that facilitates the rest of the experience.

 

In the second stage, the promotional car(Moving Showroom) will cover the 8 universities in Hong Kong. In the third stage, we will provide a preset package which will provide all the necessities.